Let's talk about your raison d'être
When built properly, a brand can reach an emotional connection with their customers that is not possible through any rational strategies. Easier said than done, we know. But when the focus is shifted to establishing a brand’s “raison d’être” (reason to be), everything starts falling into place. Brands need a reason to exist, they must serve a higher purpose than simply supporting business profit.
Business vs Brand
A business offers a solution to an underlying societal need but a brand will add an immaterial value. For that to be achieved, a strong concept needs to be created, making the shared purpose clear to everyone involved in the project, from start to finish.
Purpose-first
Start-ups who are creating purpose-led brands are the ones we want to talk to. They must be willing to push the boundaries and contribute to greater social change. That can present itself in many different ways: by contributing to a more circular economy, enhancing customer experiences or finding out how to get stuff done in new, more sustainable ways.
When Budget is Limiting
We know most start-ups don’t have the budget to engage an agency to help them in this journey, and that’s ok. Just keep in mind that this starts with introspection. Start asking yourself questions as to why you started the business to begin with and why you keep going even in the darkest of hours. The deeper you dig, the easier will be to articulate your Why.
Get in touch to find out more.